Outsourcing: A healthy solution for this non-profit

As a global leader in healthcare initiatives, Fusion’s success relies on its ability to remain adaptable and forward-thinking. The organization sought an effective, comprehensive, and scalable digital education solution to empower its workforce with essential skills in technology and digital outreach.

Client: Fusion
Industry: Healthcare and Non-Profit
Services: IT Consultancy, Digital Marketing, Workforce Development, and E-Learning Solutions

Via: digitalmarketinginstitute.com

As Head of Global Learning and Development at Fusion, Mohsin Ghafoor faced the challenge of enhancing the digital marketing skills of employees while ensuring accessibility across the organization’s geographically dispersed workforce.

“Our objective was to ensure that all Fusion employees achieved a minimum standard of digital marketing proficiency. These skills would directly impact our ability to improve community engagement and drive awareness of our programs,” said Ghafoor.

For Learning and Development Specialist Natasha Brookes, finding an accessible and scalable solution was critical.

“Fusion operates globally with diverse teams in different locations. A centralized online learning platform was necessary to ensure consistent and inclusive training for everyone,” explained Brookes.

The Digital Marketing Institute (DMI) partnered with Fusion to provide a tailored e-learning solution, recognizing that the non-profit required a progressive approach to digital education.

“We didn’t just want a foundational program; we needed a solution that would help our team stay ahead of industry trends and connect with our communities effectively,” said Ghafoor.

Fusion’s existing e-learning system facilitated the integration of DMI’s modules. The subscription-based model allowed Fusion employees access to 15 key modules, including the Professional Diploma in Digital Marketing and Specialist Diplomas. The content was selected to align with the specific goals and challenges faced by the non-profit sector.

The partnership enabled Fusion to enhance the digital skills of its global workforce effectively. Employees could access training at their convenience, resulting in increased engagement and skill application.

Promotional campaigns, including e-flyers and internal newsletters, boosted participation and excitement for the program. Today, Fusion continues to work with the Digital Marketing Institute, leveraging their expertise to empower employees and further its mission of improving healthcare accessibility.

“I found the collaboration with the Digital Marketing Institute to be incredibly valuable. Our unique needs as a non-profit were understood, and the solutions provided were impactful and sustainable,” concluded Ghafoor.