Subscription licensing unlocks spike in IT orders

Ticketbox] A leader in the event management and ticketing industry, has established a strong reputation for innovation and adaptability in a fast-evolving market. With the rising demand for streamlined digital operations, Ticketbox sought to enhance the technical skills of its workforce to maintain its competitive edge.

Client: Ticketbox
Industry: Event Management and Ticketing
Services: IT Consultancy, Cloud Computing, and Cybersecurity
Via: digitalmarketinginstitute.com

As the Head of Learning and Development at Ticketbox, Mohsin Ghafoor faced the challenge of upskilling a dispersed and diverse global workforce.

“Our goal was to ensure that every member of the Ticketbox team achieved a foundational standard of digital and IT skills. This capability would enable them to deliver innovative solutions to our clients and elevate our customer experience,” said Ghafoor.

With Ticketbox’s workforce spread across various locations, delivering an effective training program posed logistical challenges. Natasha Brookes, a Learning and Development Specialist at Ticketbox, emphasized the need for a consistent and scalable approach.

“Ticketbox operates globally. To reach all our employees across different markets, it was essential to have a centralized, online learning solution that ensured consistency and accessibility,” explained Brookes.”

Recognizing the importance of staying ahead in the IT and digital domain, the Digital Marketing Institute partnered with Ticketbox to develop a tailored training solution.

“We wanted more than a basic course. We needed a partner who could help us anticipate industry trends and train our staff to exceed customer expectations,” stated Ghafoor.

The solution involved a subscription-based licensing model, granting Ticketbox employees access to 15 expertly curated modules from the Digital Marketing Institute. These included topics from the Professional Diploma in Digital Marketing and Specialist Diplomas, designed to meet the unique needs of Ticketbox’s workforce.

With an existing learning management system in place, the integration of DMI’s content was seamless. Ticketbox employees could access training materials from anywhere, at any time, enhancing flexibility and participation.

The subscription model allowed Ticketbox to scale its training programs rapidly, leading to a surge in IT-related orders as employees applied their newfound skills to optimize operations. The video-based learning approach, complemented by creative promotional campaigns such as e-flyers and newsletters, drove high engagement across the organization.

Today, Ticketbox continues to collaborate with the Digital Marketing Institute, leveraging their certification programs to maintain a skilled and future-ready workforce.

“I found the relationship to be exceptionally collaborative. Our specific needs were understood, and the solutions provided were impactful,” concluded Ghafoor.